buyer power meaning in Chinese
购买方力量
Examples
- In contrast , few literatures focuses the type of vertical restraints imposed on manufacturers by retailers . however , in the past decade , due to the technology innovation , retailers in many industries have become bigger in size to utilize economies of scale and scope , with the industrial concentration enhanced , retailers , especially the chained store retailers , seem to acquire the buyer power when bargaining with manufacturers and the retailers with bargaining power tend to impose vertical restraints on upstream manufacturers . examples of these restraints include slotting fee , listing fee , upfront payment among which the slotting allowance has become the fuse to induce the conflicts between the upstream and downstream
伴随着社会经济进入后工业时代和零售业的日益集中趋势的发展,以连锁方式经营的少数零售商具有的买方势力越来越强,这些具有买方势力的零售商开始反过来限制零售商,在这些零售商施加的纵向限制中,零售商向制造商和供货商收取诸如进场费、上架费、销售返利等通道费用成为了引发制造商和零售商争端的最主要的限制方式。 - This dissertation tend to make a research on the role of retailers buyer power on the downstream competition and the task is accomplished by two steps . firstly , this paper tends to explain the reason why retailer buyer power arise and then try to analyze the role of slotting allowance , the main form of vertical restraints imposed by retailers on manufacturers
但也有学者通过对拥有买方市场力量的零售商对制造商施加的具体的纵向限制的研究,认为买方势力可能具有反市场竞争的效应。而本文试图通过对零售行业买方势力形成的原因的考察以及通道费对市场竞争的影响,揭示买方势力对市场竞争的影响。 - The viewpoints on the effect of retailers ’ buyer power are controversial . some believe that the retailers ’ buyer power can be a countervailing power over the suppliers to lower the wholesale prices and pass the savings to consumers only if there exist fringe competitions among the downstream . whereas others argue that the retailer market power may also have the anti - competition effect
理论界对零售商买方势力的兴起对市场竞争和社会福利的影响的观点也存在争议,部分学者通过引证“加尔布雷斯假说” ,认为在零售行业只要存在边缘竞争,则买方势力就可以成为中和卖方垄断势力的抗衡势力,从而增进社会福利。